Cheryl Woodhouse

Every time my client roster is full, my marketing falls off a cliff.
build-in-public

Every time my client roster is full, my marketing falls off a cliff.

Or, in other words, how my systems and capacity have failed to plan for the exact same scenario every month for 22 years. Back when I was freelancing and consulting, before I ever turned it into an agency, before I was ever diagnosed with ADHD, the only consistent thing about

Cheryl Woodhouse 8 min read min
You want to build AI tools for your business. Here's what you build first.
build in public

You want to build AI tools for your business. Here's what you build first.

Know you want to use AI tools in your business but don't know where to start? An Anthropic Certified expert has some answers.

Solo School 7 min read min
"Slow growth" is the new minimalism.
Anti-Hustle Culture

"Slow growth" is the new minimalism.

How "soft life" creators use ableism and shame to force founders to slow down, lose their spark, and abandon themselves. A soft life is not morally superior to one filled with spontaneity, joy, creativity, and flow. Over the past several years, I've noticed a trend in

Cheryl Woodhouse 3 min read min
Cursor, GitHub Codespace, and nano-SaaS
build in public

Cursor, GitHub Codespace, and nano-SaaS

Founders log, day three. Day two was filled with meetings, but I still found myself on the couch late at night working on both the nano-SaaS and micro-SaaS projects. While I had drafted much of what was needed for the nano-SaaS cohort in Solo School, I wanted to start building

Cheryl Woodhouse 2 min read min
Building in Public - My Journey into Micro- and Nano-SaaS
build in public

Building in Public - My Journey into Micro- and Nano-SaaS

Founders log, day one. Am I committing to daily? Absolutely not - my ADHD could never. But today marks day one of my build-in-public journey with micro- and nano-SaaS as a vibe coder with just enough knowledge to be dangerous (to myself, mostly.) These blogs will be my honest, and

Cheryl Woodhouse 5 min read min
Everything should be indie.
Anti-Hustle Culture

Everything should be indie.

I’m such a dinosaur, I remember the early days of the internet. Not like the ARPANET early days, I was a toddler. But back when digital commerce was just starting to be a thing. People used to fight for something called “net neutrality” - the idea that ISPs shouldn’

Cheryl Woodhouse 8 min read min
How the tech bros stole your business.
Business Insights

How the tech bros stole your business.

When I was 17, I went to the computer store to buy a new PC. I had already been making some money freelancing as a copywriter, and I needed a better computer. So I walked into this store, and before we got to the PCs, I saw something that was

Cheryl Woodhouse 8 min read min
Hunt and Gather Joy: A theory of neurodivergence, modern work, and what is possible.
Anti-Hustle Culture

Hunt and Gather Joy: A theory of neurodivergence, modern work, and what is possible.

There's a theory that many types of neurodivergence, particularly but not exclusively ADHD, are actually just adaptations that helped early humans function better in hunter + gatherer societies. The rationale goes, who would be better suited to hunt for game and forage for fruits and vegetables than someone who

Cheryl Woodhouse 11 min read min

NDFounders

A digital magazine for neurodivergent entrepreneurs, creators, and craftspeople.